LENTICULAR EXPLAINED

What is Lenticular Printing?

Lenticular printing uses an array of tiny lenses to display multiple images on a single surface. When viewed from different angles, these images shift or create an illusion of depth. Depending on the design, you can achieve effects such as:

• 3D or Holographic Effect – The image appears layered, giving it real depth.

• Motion or Movement Effect – The artwork switches between two or more frames as you move, creating animation or transformation.

3D vs. Holographic: Are They the Same?

Here’s where it gets interesting - 3D and holographic art are effectively the same in this context. Both terms describe the illusion of depth within lenticular prints. “Holographic” sounds futuristic, but it’s really just another way of saying the artwork appears three-dimensional.

What About Motion Art?

Motion art is a different effect entirely. Rather than depth, motion lenticular focuses on movement - two or more images, or frames, that shift or animate as your perspective changes. It might be a subtle transformation or a bold flip, but the point is that the image feels alive as you interact with it.

Why Does Lenticular Matter Today?

Because it offers something rare: art that combines physical craftsmanship with visual dynamism. In an age of screens and pixels, lenticular artwork feels tactile and engaging, a piece you can experience differently every time you walk past it.

SUMMARY

• Lenticular printing uses lenses and layered images to create depth or motion.

• 3D & holographic art = the same thing, giving a three-dimensional look.

• Motion art = multiple frames that change as you move.

So, next time you hear someone ask, “What is lenticular?”, you can answer confidently:
“It’s where art and perspective meet.”

See of yourself - discover our collection of 3D, holographic, and motion art here and experience the difference.