A private world of lenticular works, made in collaboration with artists who think for the future.
Every work we show is a lenticular print: a fine layer of lenses over an interlaced image, so the picture shifts as you walk past. Depth opens, colours turn, a still life breathes. There is nothing to press — you move, and the work moves with you. Most images today are made to be scrolled past; we work with the ones that ask you to stop.
The WOWOW Gallery was founded in 2025 by the Ball family and is run by Martin and his daughter Elizabeth. Martin spent more than forty years as a commercial printer in central London, and lenticular was the one material he felt had never had its moment. Elizabeth works as a luxury-markets consultant and leads the gallery's research into artists working with new tools, including AI.
We collaborate with a small number of artists — photographers, painters, 3D designers and digital artists — chosen because their work gains something from movement. Each piece is produced as a singular edition or a short run, never more than twenty-five, signed, numbered and issued with a certificate of authenticity. The gallery's artists include WOW Studio, Willy, Lara Julian, Jonathan Mitton, Emily Carter, Alan Jenkins, Mr Relative, Lula B, RJ Weaver and Michael Granite.
Alongside the collaborations, WOW Studio is our own collection, reimagining defining moments in art history through a contemporary digital lens — from Tutankhamun's funerary mask and Bouguereau's The Nymphaeum to Redouté's botanical plates, Goya's Maja and Lowry's Going to Work.
Lenticular does not photograph well, which is rather the point: it must be seen in person. We also take bespoke commissions, bringing a personal vision to life through the medium — for homes, restaurants and collections — and private viewings can be arranged by appointment. Enquiries are followed up personally.
Enquiries: team@houseofwow.ai — Instagram: @the.wowow.gallery