ABOUT WOWOW
Launched in 2025, The WOWOW Gallery creates art designed to stop people in their tracks. Specialising in cutting-edge 3D, holographic and motion artwork, also known as lenticular printing — the gallery brings images to life through depth, movement and transformation as the viewer’s perspective shifts.
Pushing beyond the physical, selected works also integrate Augmented Reality, unlocking digital layers that animate, evolve or extend the artwork through your device. From bold abstract transitions to immersive motion sequences, every piece is crafted to deliver a genuine wow moment, the kind that stays with you, sparks conversation, and keeps collectors coming back for more.
OUR STORY
The gallery was founded by Elizabeth Ball, an Art History alumn of University College London, whose career in luxury marketing and consultancy included work with prestigious fashion retailers. With a keen interest in AI, generative design, and LLM-driven marketing technologies, Elizabeth launched WOWOW to bring together innovative artists and visionary technologies in one vibrant creative space. Her journey began when her father, a London print specialist of over 20 years, gifted her a lenticular Marilyn Monroe print - a moment that inspired a fascination with the medium, that is still supported by her father.
Today, The WOWOW Gallery represents a highly curated selection of artists - some working with AI-generated art, others combining digital tools with hands-on refinement - to create immersive, contemporary pieces. Elizabeth envisions expanding WOWOW into an interactive platform where users can explore AI-led art education and transform their own creations into lenticular masterpieces using our bespoke software. Ultimately, she wants to revive the joy of art, pieces people purchase simply because they spark delight, curiosity, and conversation.
PAST EXHIBITIONS
The WOWOW Gallery was thrilled to exhibit at two major art fairs in 2025.
British Art Fair, Saatchi Gallery, London
Dates: 25–28 September 2025
Location: Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY
A premier showcase of Modern and Contemporary British art, this fair combines esteemed traditional and avant-garde digital presentations—including initiatives like Digitalism, where The WOWOW Gallery featured. Explore more here.
Manchester Art Fair, Manchester Central
Dates: 21–23 November 2025
Location: Manchester Central, Windmill Street, Manchester M2 3GX
One of the UK’s largest contemporary art events outside London, this vibrant weekend fair features over 170 exhibitors, workshops, talks, and direct engagement with artists. Explore more here.
Join The WOWOW Gallery in redefining the art experience - one moving piece at a time. For future events, sign up to our VIP List.