ARTISTS A-Z
ARULLA
Arulla is a British digital designer whose work is a dynamic fusion of art history’s contrasting movements.
Drawing inspiration from the delicate elegance of Rococo masters like Fragonard and Boucher, she infuses her pieces with a soft, ethereal touch. At the same time, she is captivated by the bold energy of Abstract Expressionism, channeling Pollock’s dynamic lines and Rothko’s emotive colour blending. Her work balances a feminine and masculine duality, where delicate floral still lifes are juxtaposed with striking vertical lines of rich, assertive colour. As the partner of fellow artist Willy, their creative dialogue is evident, with themes and techniques echoing across their works, showcasing a shared yet distinct artistic vision.
Arulla's passion for art extends across all of art history, which she studied at university, deepening her appreciation for a vast range of styles and movements. She continues to draw inspiration from contemporary artists, particularly within the digital medium, finding new ways to evolve her practice through the ever-changing landscape of modern creativity.
JAKE
Jake Purches is a master 3D photographer and lenticular printer, he works primarily in executing others' artistic vision but has created one noteworthy piece himself.
In 2002 Jake was given special permission to visit the Egyptian Museum in Cairo and photograph the actual gold funerary mask of King Tutankhamen, the 18th dynasty ancient Egyptian Pharoah who reigned from 1334-1325 BC. This opportunity was a great privilege as it afforded Jake private access to one of the best-known works of art in the world and a prominent symbol of ancient Egyptian history. It laid buried for over 3,000 years in the ‘Valley of the Kings’ until it was by Howard Carter from tomb KV62 during is excavation expedition in 1925. King Tutankhamen death mask has been on display in Cairo from that time.
A condition of Jake’s permission to photograph the mask was that no tripod or flash were allowed. Fortunately, the surrounding area was very well lit with fibre optic lamps so, using his Fuji FinePix S5800 8mp digital camera (incorporating a high-speed continuous shooting mode), Jake captured all the frames needed to build a 3D computer generated model of King Tutankhamen face.
After 20 years of storing this stunning photographic artwork in his archives Jake has updated and remastered his original images and made available a limited edition of just 25 beautifully framed signed holographic 3D copies.
RICHARD
Richard is an emerging talent in the world of conceptual art. Having studied digital design and animation at university he has honed his digital skills by working in the film industry modelling CGI concepts and props in films such as Aquaman 2, The Lost Kingdom and Pinocchio. He is currently involved in a project for Dreamwork studios that will be released in 2025.
Richard’s passion is mythological history and science fiction, and he draws his inspiration from these subjects to create fantasy genre art using a combination of Maya, zbrush and photoshop software to painstakingly construct art pieces with meticulous detail.
Richard also likes to visualise his art in 3D. In his words, “3D allows the viewer to enjoy my work in a completely different perspective adding depth and movement, bringing the art to life, giving a feel of something new and modern.”
The fascinating aspect to Richard’s art is each time you look at one of his pieces, you will see the a detail that you hadn’t seen before. He goes on to say “what attracts me most to fantasy art is the freedom to create without any constraints, being able to let lose my imagination, taking me to places that you can only dream off.”
Being a student from the digital generation Richard has many contemporaries and peers that he draws inspiration from, but he picks out Alex Ross in particular as one of his favourite artists.
WILLY
Willy is a visual artist who has decided to step back from the limelight of his former life to concentrate on his passion for art.
Having spent many years having a glamorous career, living the dream in London, LA and New York. Willy decided to spend the next chapter of his life creating art. His style is raw and some may say childish, which he makes no excuses for.
Willy loves colour, playfulness and fun and wants these elements to shine out through his work. He believes that we are all born with a fantastic artistic imagination, but this is diluted by our upbringing, life experiences and our careers. Willy wants to make a point of exploring the childlike aspect within his unconscious mind. Media that he likes to work with is digital photographic combined with Lenticular special motion effects. Willy is the partner of Arulla, you see a lot of cross inspiration between their artistic styles, in fact his first colour motion artwork was of the iconic Kate Moss photograph that she owns, not for sale but seen below.
Some of the 20th century artists that Willy is influenced by include Bridget Riley, Patrick Heron, Gerhard Richter, Peter Blake, Andy Warhol, Banksy and Terry Frost.