TIM BRET-DAY X WOWOW
From Iconic Lingerie to Immersive 3D
When art, fashion and technology collide, the results can be breathtaking. At The WOWOW Gallery, we’re beyond excited to announce our collaboration with legendary fashion and advertising photographer Tim Bret-Day, translating his iconic Agent Provocateur lingerie campaign images into bold, stunning 3D (lenticular) and motion-enhanced works of art.
Who Is Tim Bret-Day — and Why This Matters
Tim Bret-Day is a veteran in the fashion world - his photography spans decades, always marked by rich colour, strong compositional detail, and (often) a little edge. In particular, his work with Agent Provocateur has established him as a master at capturing sensuality, texture, and narrative in lingerie campaigns.
By bringing these celebrated images into the 3D/motion domain, we’re not just reprinting — we’re reimagining them for a new era of art lovers and collectors.
Why 3D & Motion Art? Because Boring Prints Are So Yesterday
At WOWOW Gallery, our mission is to push boundaries. We specialise in AI and lenticular (3D/motion/holographic) art, essentially art that evolves with your gaze, flickers with depth, surprises you as you move.
Turning Tim’s photos into 3D isn’t just technical wizardry, it’s about creating new visual stories. The delicate lace, the play of light on silk, the shadows behind sheer fabrics, in 3D, these textures dance.
The Process (with Some Sleight of Tech)
Here’s a peek behind the curtain of how we transform flat campaign images into immersive art:
Selection & Licensing
We collaborated closely with Tim Bret-Day to choose the most striking Agent Provocateur images suitable for 3D conversion.Layer Separation & Depth Mapping
Each image is digitally deconstructed into layers — foreground, midground, background — to build a depth map. Imagine peeling apart fabric, skin, shadows, lace, and recombining them in space.Motion & Lenticular Encoding
Using advanced lenticular technology, we encode slight shifts or movements so that as you tilt or move past the work, the perspective subtly changes.Fine Art Hand Touches
The artist adds any needed refinement — smoothing edges, retouching transitions, ensuring that nothing looks incorrect.Quality Assurance & Framing
Every piece is reviewed, tested under different lights, and then framed in gallery-standard mounts with edition numbering, authenticity, and care in presentation.
Why This Collaboration Is Unique
It’s rare that a high fashion / lingerie campaign is reinterpreted as gallery-style 3D art.
It bridges two worlds: the commercial flash of fashion campaigns and the enduring gravitas of fine art.
It gives collectors something interactive - a photograph you can move with, not just hang on the wall.
What Collectors Can Expect
Limited editions — each piece will be produced in small runs, numbered and signed by Tim Bret-Day and certified by WOWOW.
Sizes & formats — we’ll offer variations (wall pieces, motion-enabled formats) to suit different spaces.
Supporting materials — each artwork comes with a backstory: insights into Tim’s original campaign shoot, the 3D methodology, and a certificate of authenticity.
Global delivery — as always, WOWOW delivers internationally, so fans of Tim’s work around the world can own these pieces.
What This Means for The WOWOW Gallery
This collaboration reinforces WOWOW’s position as a leader in 3D, motion, AI-enhanced art. We’re not just adapting the classic to new tech — we’re elevating it.
It also signals to the art world: fashion photography isn’t just for magazines — it deserves space in galleries, in collectors’ homes, on walls that command attention.
Call to Action (Because We’re Not Subtle)
If you’re a collector who wants to own a piece of fashion history redefined, this is your chance, browse Tim’s prints here.
And if you’re a photographer, campaign director, or brand thinking “Hmm, I also want my imagery to live in 3D someday…” — let’s talk. We’re basically part magicians now.