Behind the Pseudonym: Willy & Arulla
Behind the Pseudonym: Willy & Arulla - The Private Duo Redefining Motion Art at WOWOW Gallery
At The WOWOW Gallery, we believe that art isn’t just made to be seen, it’s made to be experienced. Few better embody this idea than Willy & Arulla, the creative duo who work under pseudonyms, favoring their art over the spotlight, and yet letting their shared vision speak volumes.
Who Are Willy & Arulla?
Their true identities remain closely held, but their work reveals everything you need to know. Arulla, educated in art history, draws from the ornate elegance of Rococo masters like Fragonard and Boucher, while also embracing the power and colours of Abstract Expressionism - think Rothko and Pollock. Her work typically balances soft, floral still lifes with strong, assertive vertical colour lines.
Willy, her partner and collaborator, brings a different but complementary energy. After years in a glamorous former life across London, Los Angeles, New York - he chose art. His style is raw, playful, unashamedly colourful. He works with digital photography and lenticular motion effects, celebrating childhood imagination, and believing that we all carry a creative spark, shaped but not defined by our life stories.
Together, their work is a creative dialogue: two voices, distinct yet entwined - shared themes, cross inspiration, but each with its own aesthetic. Willy might pull you in with explosive colour and motion; Arulla might invite you to linger in lyrical texture or subtle floral detail.
How Their Work Comes Alive
What makes Willy & Arulla’s pieces at WOWOW Gallery so compelling is not just what they depict, but how they depict it. Motion, depth, transformation, they are intrinsic to their art.
Motion / Lenticular Effects: Willy often uses motion lenticular effects, so artworks shift and change as you move. A picture doesn’t just hang; it evolves.
Blending Classical & Contemporary: Arulla’s grounding in art history ensures there’s strong reference points (floral still life, colour theory, form, art historical context). Willy brings the experimental: colour, digital media, playful disruption.
Why Their Anonymity Matters
Choosing to work under pseudonym isn’t just stylistic, it’s part of the art. For Willy & Arulla:
It allows them to focus the conversation on the work itself, not the celebrity of the creator.
It creates a sense of mystery, which suits the medium, they reveal and shift, much like identity.
It aligns with their themes: imagination, permeability between inner/outer worlds, the fusion of private inspiration and public art.
What Their Art Means for Collectors
For those discovering Willy & Arulla’s work, there’s a lot to gain:
They aren’t just buying a static image, they’re investing in an artwork that interacts with the viewer. As you move, as light shifts, as perspective changes, so does the piece.
Their work bridges art history and current innovation, ideal for collectors who appreciate classic beauty but want something that feels modern & dynamic.
Conclusion
Willy & Arulla are more than just pseudonyms. They are a vision - a melding of histories, styles, and mediums. From Arulla’s floral and rococo-inspired forms to Willy’s bold colour and playful motion, their partnership at WOWOW Gallery is about renewing the classical through the lens of innovation. In a world where everyone wants to be known and seen this couple work in opposition.
If you haven’t experienced their work in person, we invite you to explore our collection. Whether you’re drawn to Arulla’s subtle elegance, Willy’s kinetic energy, or the way their contrasting styles converse, there’s something in their art that lingers, shifts, reveals.