Art for the Modern Workplace
Why Offices Are Commissioning a New Kind of Artwork
Commercial spaces have changed. Offices are no longer neutral containers for desks and coffee machines — they are brand environments, cultural signals, and, increasingly, places people actually want to spend time in. Yet the art on the walls has been slow to catch up.
Generic abstracts, stock photography, and politely inoffensive canvases still dominate many workplaces. They fill space, but they say very little. For companies thinking more carefully about how their offices function — as places of creativity, collaboration, and identity — that’s a missed opportunity.
Buying art for commercial property, reconsidered
When businesses buy art for commercial property, the brief is often unspoken but clear: it must feel contemporary, credible, and considered — without being distracting or theatrical.
This is precisely where lenticular and augmented reality artworks excel.
Rather than shouting for attention, these works reveal themselves slowly. A lenticular piece shifts subtly as someone walks past. An augmented reality artwork sits calmly on the wall, with deeper layers accessible only when engaged with. They reward curiosity — a quality most workplaces are keen to encourage.
Commissioning modern artwork for offices
Commissioning modern artwork for offices allows businesses to move beyond decoration and towards intention.
At The WOWOW Gallery, we work with companies to create bespoke artworks that respond to their space, brand, and people. Sometimes that means commissioning AI artists whose practices explore movement, systems, or abstraction — concepts that sit naturally within forward-thinking environments. Sometimes it means developing works that subtly echo a company’s values, industry, or rhythm of work.
The result is artwork that belongs to the space — not art that could have been ordered in bulk and hung anywhere.
Why lenticular works in commercial spaces
Lenticular printing introduces motion and depth without screens, noise, or constant stimulation. In offices, reception areas, hotels, and commercial lobbies, this matters.
A lenticular artwork can:
Create visual interest in transitional spaces
Encourage movement and engagement
Feel dynamic without becoming disruptive
It’s particularly effective in environments where people pass through regularly — the artwork changes with them, rather than demanding their attention all at once.
Augmented reality as layered storytelling
Augmented reality artworks are ideal for commercial spaces that want to tell a story without turning their walls into manifestos.
A physical artwork remains elegant and restrained. Viewed through a device, it can reveal motion, data, narrative, or transformation. For offices, this offers flexibility — a single artwork can communicate on multiple levels without overwhelming the space.
It’s art that respects both the environment and the viewer. Rare, but appreciated.
Supporting a new wave of artists
Many of the artists we work with are part of a new generation using AI as a creative tool rather than a shortcut. Their practices involve curation, iteration, and authorship — not automation.
By commissioning or buying these works, commercial clients are not only investing in distinctive contemporary art, but also supporting emerging AI artists who are redefining what modern practice looks like. For businesses positioning themselves as innovative, culturally aware, or future-facing, that alignment is quietly powerful.
A consultative approach — not a catalogue
Every commercial space is different. Light, scale, footfall, brand tone — all matter.
Our process begins with consultation. We advise on whether lenticular, augmented reality, or high-quality fine art printing is most appropriate, commission or curate the artwork accordingly, and oversee production to exhibition standard. The aim is never to overwhelm a space, but to elevate it.
Because offices don’t need louder art.
They need better art.