Alfred’s x Alan Jenkins

Reimagining Still Life in Three Dimensions

There are certain spaces where history doesn’t just sit quietly in the background, it lingers, it shapes, it sets a standard. Alfred’s Members Club is one of them.

Tucked alongside Dunhill, the club occupies a building steeped in cultural and creative legacy. It’s a space where past and present exist in close conversation. Coco Chanel once held her first runway show here, and even resided within its walls. Winston Churchill, never far from his cigars, was known to frequent the space, contributing to its long-standing association with craftsmanship and indulgence. That legacy endures today, not least through the club’s cigar offering, which remains a defining feature.

So when the opportunity arose to introduce a new artwork into this environment, the approach had to be considered. Respect the history, but don’t be constrained by it.

A Study in Timelessness, Reimagined

For this collaboration, we partnered with the exceptional Alan Jenkins.

Jenkins is widely recognised for his mastery of still life photography. His compositions are meticulous yet understated, objects arranged with a painter’s sensitivity to light, shadow, and form. There’s a quiet discipline to his work, one that nods to classical traditions while remaining unmistakably contemporary.

His images don’t shout. They hold your attention in a slower, more deliberate way.

Which made the next step all the more compelling.

From Stillness to Subtle Movement

Working closely with Jenkins, we selected one of his still life masterpieces and transformed it into a lenticular 3D artwork.

This process - central to our practice at The WOWOW Gallery - takes a traditionally static image and introduces dimension. As the viewer moves, the artwork shifts. Light changes. Perspective evolves. What was once fixed becomes quietly dynamic.

It’s not about spectacle. It’s about deepening the experience.

In the context of Alfred’s, this transformation feels particularly fitting. A space defined by legacy, now hosting a work that gently challenges the idea of permanence.

Dialogue Between Past and Present

The result is a piece that sits comfortably within its surroundings, yet introduces something entirely new.

Jenkins’ classical sensibility aligns effortlessly with the heritage of the club. And yet, the lenticular form introduces a modern tension. Movement where there was once stillness. A subtle shift that rewards attention. It’s this balance—between reverence and reinvention—that defines the collaboration.

Collectable Art for Considered Spaces

This project reflects a broader philosophy: that art within a space should do more than complement its interiors. It should contribute to its identity. At Alfred’s, the artwork doesn’t compete with history. It converses with it.

If you’re looking to introduce collectable, immersive artwork into a heritage space, or create something entirely new, we work with a curated network of artists pushing boundaries across medium and form.

Some pieces sit quietly. Others reveal themselves over time. The best ones do both.