DIGITALISM
Digitalism: The Intersection of Art and Artificial Intelligence at the British Art Fair 2025
Launched for the first time in 2024, The British Art Fair introduces a pioneering section titled Digitalism. This segment, curated by interdisciplinary artist and academic Rebekah Tolley, delves into the evolving realm of digital art, emphasizing the profound impact of artificial intelligence (AI) on contemporary artistic expression.
The Emergence of Digitalism
Building upon the success of the inaugural PIVOTAL: Digitalism last year, this year's exhibition expands its scope to feature over 60 artists. The showcased works encompass a diverse array of digital mediums, including AI-generated art, augmented reality (AR), virtual reality (VR), digital sculpture, moving image, photography, and painting . Tolley articulates that Digitalism is not merely a trend but a legitimate art movement, reflecting the integration of technology into the fabric of artistic practice.
Artificial Intelligence: A Creative Catalyst
AI's role in art is multifaceted, serving as both a tool and a collaborator. Artists harness AI to generate complex patterns, simulate natural processes, and explore new aesthetic territories. This collaboration between human creativity and machine learning challenges traditional notions of authorship and originality, prompting critical discussions about the nature of creativity in the digital age.
Rebekah Tolley's Curatorial Vision
Tolley, a filmmaker and self-identified 'digitalist,' brings a unique perspective to the curation of Digitalism. Her approach emphasizes the historical context of digital art, acknowledging pioneers like Nam June Paik and Vera Molnár, while also showcasing contemporary innovations . By integrating AI into the curatorial process, Tolley not only presents artworks but also engages with the evolving discourse surrounding technology and art.
Conclusion
The Digitalism section at the British Art Fair 2025 represents a significant step in the recognition and celebration of digital art. Through the integration of AI, the exhibition not only showcases innovative artworks but also fosters a broader understanding of the evolving nature of artistic creation. As we stand at the crossroads of tradition and technology, Digitalism invites us to reconsider the boundaries of art and the role of artificial intelligence in shaping its future. Discover Tolley’s full essay here.