Lenticular Explained
How 3D, Holographic and Motion Art Works
Lenticular art is one of those mediums people recognise instantly — even if they don’t know its name. The moment an image moves, flips or reveals unexpected depth, the reaction is almost always the same: pause, step sideways, look again. That response sits at the heart of lenticular art and explains why it continues to captivate artists and collectors alike.
What is lenticular art?
Lenticular art is a printing technique that creates 3D depth, holographic effects, image flip, motion and multi-phase transitions within a single artwork. As the viewer changes position, different images are revealed, producing the illusion of movement or transformation.
This shifting perspective is what separates lenticular art works from traditional static prints. The artwork is not fixed — it responds.
How does lenticular printing create 3D and motion?
Lenticular printing works by interlacing multiple images beneath a lenticular lens made up of tiny ridges. Each image is visible from a specific angle, allowing lenticular art prints to display motion, flip between scenes, or simulate three-dimensional depth as the viewer moves.
The result is a physical artwork that behaves dynamically, without screens, power or digital animation.
What effects can lenticular art create?
Lenticular techniques can produce:
3D depth, giving the illusion of spatial layering
Holographic-style effects, where images appear to float or shift
Flip imagery, switching sharply between visuals
Motion sequences, simulating animation
Multi-phase transitions, revealing several stages within one piece
These effects can be subtle or dramatic, depending on the artist’s intent and the complexity of the image sequence.
Why does lenticular art matter today?
In a digital-first world, lenticular art offers something refreshingly physical. It introduces movement without relying on screens, creating interaction through presence alone. This tactile, perceptual quality is why lenticular wall art continues to resonate in contemporary galleries and interiors.
WOWOW Gallery perspective
At The WOWOW Gallery, lenticular art is selected for its ability to create a genuine wow effect — not as a novelty, but as a medium that rewards curiosity and movement.